Apple to Unveil First Folding Phone

Apple Enters Foldable Phone Market

Apple is stepping into the foldable phone market. The upcoming release marks a significant shift from traditional designs.

• Apple's first folding phone debut
• Significant shift from traditional design

New CEO John Turner's First Stage

The foldable phone launch will be the first official event for new CEO John Turner, who took office on September 1, 2026.

• Became CEO on September 1, 2026
• Foldable phone launch is his first major event

Apple's Future in Foldable Market

Apple is projected to capture 40% of the foldable phone market by the end of next year, potentially generating over $45 billion in revenue.

• Projected 40% market share by next year
• Foldable phones expected to bring over $45 billion in revenue