Apple to Announce iPhone 18 Pro and iPhone Ultra

Apple to unveil iPhone 18 Pro and Ultra on September 9

Apple is set to unveil the iPhone 18 Pro series and its first foldable iPhone Ultra at the annual fall event on September 9. Meanwhile, the iPhone 18, iPhone 18e, and iPhone Air 2 might be announced in spring 2027.

• Unveiling iPhone 18 Pro series and first foldable iPhone Ultra at annual fall event
• iPhone 18, iPhone 18e, and iPhone Air 2 might be announced in spring 2027

Announcement aligns with traditional fall release cycle

This announcement aligns with the traditional fall release cycle. The iPhone 18 Pro series fits this schedule, while the foldable iPhone Ultra appears to be an attempt to enter a new market.

• iPhone 18 Pro series fits fall release cycle
• Foldable iPhone Ultra aims to enter new market

Market response hinges on iPhone Ultra's high price and feature limits

The market response to the iPhone Ultra will likely depend on its high price and feature limitations. Initial production may be limited, leading to potential supply shortages, and the foldable capabilities of iOS 27 and Apple Intelligence are under scrutiny.

• Potential supply shortages due to limited initial production
• Foldable capabilities of iOS 27 and Apple Intelligence under scrutiny